A focus on creating and sustaining a flow of profitable transactions, in other words, the creation of sustainable competitive advantage is the seemingly simple, yet complex goal of strategic leaders and managers. Allen Amason and Andrew Ward approach the topic of strategic management with this focus in mind. Rather than simply teaching theory and research, Amason and Ward seek to convey the fundamental keys to how strategy works.
Allen C. Amason
Dean, Parker College of Business, Georgia Southern University
Andrew Ward
Charlot and Dennis E. Singleton ‘66 Chair of Corporate Governance, Professor, Lehigh University